A New Journey Begins, United in Overcoming Challenges! Dongfeng Peugeot Citroën's Business Scale Grows 8.6% Year-on-Year from January to August
Strategy implementation, brand renewal, channel acceleration, service upgrades... From January to August, Dongfeng Peugeot Citroën's business scale grew 8.6% year-on-year, maintaining a steady upward development trend. The impressive business performance is a strong testament to the effective implementation of the new joint venture model and the comprehensive leap in system capabilities.
On August 20, under the theme "New Joint Venture, New Leap," the founding ceremony of Dongfeng Peugeot Citroën Technology (Wuhan) Co., Ltd. (referred to as "DPC Technology") was held in Wuhan. DPC Technology has a registered capital of approximately RMB 8.2 billion, with business operations covering vehicle R&D, industrialization investment, and new energy vehicle sales, among other diversified fields. The initial phase plans four all-new new energy models, to be launched successively from 2027, covering both pure electric and plug-in hybrid technology routes to meet diverse scenarios such as off-road, urban commuting, and family travel.
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The official launch of DPC Technology marks both a brand-new starting point for Dongfeng Peugeot Citroën's second entrepreneurial endeavor and a major milestone in the transformation and development of Hubei's automotive industry. DPC Technology will fully leverage the integrated advantages of its six shareholders, create a new model of self-owned joint ventures, accelerate the construction of an industrial ecosystem featuring "development in Wuhan, manufacturing in Hubei, and a global network," help the "China Auto Valley" accelerate its march toward becoming the "World Auto Valley," and contribute Dongfeng Peugeot Citroën's strength to Hubei's goal of building a trillion-yuan automotive industry cluster and to the nation's drive to become an automotive powerhouse.
The day after the founding ceremony, DPC Technology made its first public appearance at the 2026 Chengdu Auto Show under the theme "Dare to Be Different, Enjoy Ease," showcasing the fusion of a century of French automotive heritage with cutting-edge intelligent electric technology through the dual brands of Dongfeng Peugeot and Dongfeng Citroën, conveying the company's firm confidence in long-term commitment and determined transformation to the industry and market. Dongfeng Peugeot is simultaneously accelerating its brand renewal, establishing the brand vision of "bringing joy and pride to users," practicing the brand mission of "making life more Peugeot," upholding the brand promise of "seriousness brings joy," and shaping the brand tone of "dare to be different, witty, and distinctive" through the brand values of "driving pleasure, aesthetic pleasure, and reassuring pleasure," injecting new vitality into the century-old French brand.
From products to policies, from local deep cultivation to global expansion, Dongfeng Peugeot Citroën has always been moving forward hand in hand with its partners, jointly tapping into the dividends of the intelligent electric vehicle market and creating a new future of growth together. Anchored on the strategic vision of "In China, For the World," Dongfeng Peugeot Citroën held the 2026 Chengdu Auto Show Channel Co-creation Conference under the theme "Dare to Be Different, Enjoy Ease." At the conference, contracts were signed for 12 cities on site, with partners covering core regions in Southwest and Central China, joining hands with investors to press the fast-forward button on the revival of French-brand growth.
On the user service front, the "Dongfeng Peugeot Citroën Calls You Home" user care campaign has been officially launched, offering sincere fan-favorite benefits to both new and existing owners. New users can enjoy the "520" fan-favorite benefits: 5 years or 150,000 km vehicle warranty, lifetime warranty on two core components [engine + transmission]; and 2 free basic maintenance services directly via the Dongfeng Peugeot/Dongfeng Citroën APP. Existing owners can enjoy the "1314" companionship benefits: engine lifetime warranty upgraded to [engine + transmission] lifetime warranty, 30% off on a 2-year 3-maintenance contract, 1,000 points for owners who complete owner certification via the Dongfeng Peugeot/Dongfeng Citroën APP and simultaneously complete enterprise WeChat connection, along with 4 major commitments including lifetime warranty on the core powertrain, lifetime warranty on original parts, lifetime free roadside assistance, and free door-to-door pickup and delivery.
On August 29, a classic vintage car convoy consisting of Peugeot 404, 504, 505 and Citroën DS, 2CV models departed from Poitiers, France, and successfully arrived in Beijing after crossing 15,000 kilometers, marking the successful conclusion of this classic vintage car expedition paying tribute to the ancient Silk Road and recreating Citroën's 1931 "Oriental Journey." The hardcore strength forged through the ten-thousand-mile expedition has long been empowered into the production models of Dongfeng Peugeot and Dongfeng Citroën, translated into driving experiences that users can personally perceive. In this year's Turpan summer testing, a nearly 20-year-old Fukang sedan, after being exposed to scorching sun for 3 hours at a ground temperature of nearly 70°C, still successfully passed rigorous multi-dimensional tests including stability and overall vehicle durability. French-brand vehicles have proven with practical action that reliable quality can withstand repeated scrutiny from time and extreme environments.
From the establishment of DPC Technology anchoring the intelligent electric future, to the brand renewal at the Chengdu Auto Show and the channel co-creation conference opening a new chapter for partners; from the century-spanning ten-thousand-mile expedition inheriting French automotive technological heritage, to the warm "Dongfeng Peugeot Citroën Calls You Home" service safeguarding users—a series of initiatives have jointly driven Dongfeng Peugeot Citroën's business scale steadily upward. Standing at a brand-new starting point, Dongfeng Peugeot Citroën will successively launch new products, deepen channel development, continuously optimize user service experiences, accelerate the pace of electrification and intelligent transformation, and make an all-out sprint toward the annual business development goals.